I signed up to receive daily emails from Seth Godin’s blog, which is dedicated to guiding open-minded business people to the proverbial light at the end of the tunnel. The reason I enjoy Seth’s writing so much is how easily it applies to real life, not just the business world.
One of the biggest points of the blog it basically the Golden Rule (treat others the way you want to be treated) with a twist – it reminds businesspeople to stop succumbing to the temptation to put money, not clients, first.
Sounds obvious, but trust me – after a few years of every customer trying to take you for a ride and squeeze you dry, we tend to get a little bitter at the edges.
Here’s an article I particularly enjoyed:
Like a dream come true
That’s the way Derek Sivers (founder of CDBaby) described his mission statement in building the company. “What could I build that would be a like a dream come true for independent musicians?”
What an extraordinarily universal way to construct a product, a service or a business. Notice that dreams are rarely “within reason” or “under the circumstances.” No, dreams are dreams. If your business is a dream come true for customers, you win. Game over.
Too often, I hear about businesses that just might be a dream come true for their owners, but hardly for the people they seek to recruit or the customers they hope to snare. What do your prospects dream of? What would get them to wait in line?
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